CBA – Mobile application and centralised product data management

A shopping app and shared product data

The development for CBA Informatika brought together two areas: the OnlinePríma mobile app and a centralised product master-data system. One addresses the customer interface, while the other supports recording and managing product information.

What is a central product master?

A product master is a shared record of information about products. Centralised management allows that information to be maintained consistently. This is a separate responsibility from building the customer interface: presenting products also requires organised, manageable data behind the scenes.

The mobile shopping journey

In the OnlinePríma app, product search and category browsing helped customers choose products. Promotional offers highlighted discounted items, while barcode scanning supported product identification. Customers could add their chosen products to the basket. Together, these features provided a mobile interface for online shopping.